CREATIVE DIRECTION
CREATIVE DIRECTION
LEVI’S x BEYONCÉ
Mahaneela joins award-winning agency Chiat/Day/LA as a Creative Director, to concept and launch the Levi's “Reiimagine” campaign with Beyoncé.
SANS SOUCIS
Mahaneela creative directs Circumnavigating Georgia, shaping its visual identity across a short film, vinyl, CD, and digital formats for Decca Records.
IN COLLABORATION
Mahaneela joins The Orchard and Sony Music to concept & creative direct “In Collaboration”, a live experience & three-part episodic video series that explores the influence of Black artists in defining culture. The project highlights three unique partnerships between music and visual artists, offering a deep dive into their creative processes to produce art in their respective mediums.
COME THRU
Mahaneela joins the team at award-winning creative studio Conscious Minds to create “Come Thru”, a longform episodic series that inspires, connects, and serves Gen Z Black women athletes through a mentorship mindset; cultivated with Black women athletes, influencers, and voices of change.
