Levis x Beyoncé: Reiimagine
Mahaneela joins award-winning agency Chiat/Day/LA as a Creative Director, to concept and launch the Levi's “Reiimagine” campaign with Beyoncé.
Credit: Creative Director at Chiat/Day/LA
TBWA\Chiat\Day Los Angeles
Erin Riley, Chief Executive Officer
Jen Costello, Chief Strategy Officer
Desmond Marzette, Executive Creative Director
Lindsei Barros, Creative Director
Mahaneela Choudhury-Reid, Creative Director
Maud Deitch, Creative Director
Natalie Dols, Senior Copywriter
Gaia Elise, Senior Art Director
Evelyn Harper, Copywriter
Piper Alkonis, Art Director
Jessica Nugent, Copywriter
Rachel Findlay, Art Director
Robert Punchard, Executive Director, Production
Kira Linton, Executive Producer
Camilla Borel-Rinkes, Producer
Sarah Hoffman, Group Connections Director
Joshua German, Senior Connections Strategist
Candace Sautman, Group Strategy Director
Hannah Schweitzer, Senior Strategist
Pamela Chinawah, Director of PR, Earned Media
Carla Weaver, Group Brand Director
Eneida Mejia, Brand Director
Kayla Martinez, Senior Brand Executive
Danielle McCier, Operations Director
Whitney Kinecht, Senior Project Manager
Production Credits:
Directed by @msmelina
Director of Photography @marcellrev
Styling @shionat
Hair @kimblehaircare
Edit @cabinedit @samostrove
Color @company_3 @tomopoole
VFX & Finishing @method_studios
Produced by @tbwachiatla (shoutout @kira_elyse & @camillaborelrinkes) / @delarevolucion / @prettybirdpic